definition-of-invalid-traffic


Definition of Invalid Traffic


Definition of Invalid click activity consists of any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings, and for which we decide not to charge the advertiser.

This includes Invalid Traffic, but is not limited to Invalid click activity, clicks or impressions generated by a publisher clicking on his own ads, a publisher encouraging clicks on his ads, automated clicking tools or traffic sources, robots, or other deceptive software.

What is this invalid traffic debiting?

Google deducts the amount that was accounted for the invalid traffic or clicks on the advertisements placed on your site. It will not happen in real time, though it will be calculated summarized by the end of the month.

Advertisers would not be charged for the invalid traffic or clicks that were counted on their ads. So, as the advertiser was not getting any valid exposure from your ad units, all the earnings thus made will be considered as invalid.

How Google prevents invalid activity ?

Google's proprietary technology analyzes clicks and impressions to determine whether they fit a pattern of use that may artificially drive up an advertiser's costs or a publisher's earnings. Our system uses sophisticated filters to distinguish between activity generated through normal use by users and activity that may pose a risk to our advertisers. Some examples of this activity include clicks or impressions generated by unethical users, automated robots and traffic sources, and publishers encouraging clicks on their ads. Our system enables us to filter out most invalid clicks and impressions, and our advertisers are not charged for this activity.


What is click bombing?

Google have said it clearly in the past that the click bombing contributes only a small fraction to the invalid activity. Google algorithms are intelligent enough to sense click bombing kind of invalid activities well. However, it is always better to file a complaint about it as soon as it is found.

Is this dangerous?

It is however normal to get a little invalid traffic or clicks on the site due to some accidental reasons. Major sites like Marketing Land even had experienced 10% loss of their monthly revenue as invalid debit in the month of May 2015.


How to watch out for invalid traffic/clicks/activity?

definition-of-invalid-traffic

How to report invalid clicks/traffic/activity?


Google allows the publisher to report the invalid activity. You can use this form to report suspicious traffic or clicks on your ad units. Using the form, you can report the unusual activity confirmed by yourself or any significant changes that you noticed are suspicious.


Invalid Clicks Contact Form  Click Here

Use this form to let our team know about invalid activity in your account. Please keep in mind that it's your responsibility to prevent invalid activity from occurring in your account, and this form does not absolve you of that responsibility.

definition-of-invalid-traffic


When you find any such invalid activity on your site, contact Google using this form and provide full needed information. It is always said by Google that the watch-out for invalid activity duty is solely the responsibility of the owner of the site or publisher.

That means, the invalid clicks contact form is not for requesting excuses for the invalid activity occurred on your site. It will not help you not to get penalized. Google will be storing the submitted information for records, they may not respond to your every submission unless there found any significant issue with your account.

Please share this article if you like it! Bless me or curse me in comments! Thank you for reading anyway!

definition-of-invalid-traffic


Definition of Invalid Traffic


Definition of Invalid click activity consists of any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings, and for which we decide not to charge the advertiser.

This includes Invalid Traffic, but is not limited to Invalid click activity, clicks or impressions generated by a publisher clicking on his own ads, a publisher encouraging clicks on his ads, automated clicking tools or traffic sources, robots, or other deceptive software.

What is this invalid traffic debiting?

Google deducts the amount that was accounted for the invalid traffic or clicks on the advertisements placed on your site. It will not happen in real time, though it will be calculated summarized by the end of the month.

Advertisers would not be charged for the invalid traffic or clicks that were counted on their ads. So, as the advertiser was not getting any valid exposure from your ad units, all the earnings thus made will be considered as invalid.

How Google prevents invalid activity ?

Google's proprietary technology analyzes clicks and impressions to determine whether they fit a pattern of use that may artificially drive up an advertiser's costs or a publisher's earnings. Our system uses sophisticated filters to distinguish between activity generated through normal use by users and activity that may pose a risk to our advertisers. Some examples of this activity include clicks or impressions generated by unethical users, automated robots and traffic sources, and publishers encouraging clicks on their ads. Our system enables us to filter out most invalid clicks and impressions, and our advertisers are not charged for this activity.


What is click bombing?

Google have said it clearly in the past that the click bombing contributes only a small fraction to the invalid activity. Google algorithms are intelligent enough to sense click bombing kind of invalid activities well. However, it is always better to file a complaint about it as soon as it is found.

Is this dangerous?

It is however normal to get a little invalid traffic or clicks on the site due to some accidental reasons. Major sites like Marketing Land even had experienced 10% loss of their monthly revenue as invalid debit in the month of May 2015.


How to watch out for invalid traffic/clicks/activity?

definition-of-invalid-traffic

How to report invalid clicks/traffic/activity?


Google allows the publisher to report the invalid activity. You can use this form to report suspicious traffic or clicks on your ad units. Using the form, you can report the unusual activity confirmed by yourself or any significant changes that you noticed are suspicious.


Invalid Clicks Contact Form  Click Here

Use this form to let our team know about invalid activity in your account. Please keep in mind that it's your responsibility to prevent invalid activity from occurring in your account, and this form does not absolve you of that responsibility.

definition-of-invalid-traffic


When you find any such invalid activity on your site, contact Google using this form and provide full needed information. It is always said by Google that the watch-out for invalid activity duty is solely the responsibility of the owner of the site or publisher.

That means, the invalid clicks contact form is not for requesting excuses for the invalid activity occurred on your site. It will not help you not to get penalized. Google will be storing the submitted information for records, they may not respond to your every submission unless there found any significant issue with your account.

Please share this article if you like it! Bless me or curse me in comments! Thank you for reading anyway!

About Author

Post a Comment

 
Top